In a marketing coup of sorts,
&TV made the most of PM Narendra Modi's historic visit to Wembley Stadium by dominating Wembley Park Station, which will witness the
Indian community in the UK come out in full force on the 13th
of November. With the Prime Minister due to visit on Friday, &TV has made the most of this opportunity by making its presence felt in the
heart of the Indian community.
Neeraj Dhingra CEO
Europe said, “In a short span of time, &TV has performed really well
and have outperformed most of its competitors. We welcome PM Narendra
Modi at Wembley. This kind of marketing activity has
never happened at Wembley Stadium by any Asian Media broadcaster. We
are proud to be associated in welcoming PM Narendra Modi to UK.
Speaking about the
dominance Managing Director Here & Now 365 Manish Tiwari said: "Zee
TV was the first South Asian channel to launch in 1995 and they have
proven again that they are pioneers in this area with
the launch of their brand new free HD South Asian channel &TV."
About &TV: &TV is a brand
new Asian Entertainment channel from Zee Entertainment Enterprises
Limited (ZEEL), a global media and entertainment company. Staying true
to the personification of the Ampersand,
&TV signifies a conjunction of aspirations and
rootedness which is synonymous with the spirit of New Age India. Through
its content offering, the channel will bring together people and
ideologies thus fostering cohesive viewing within households.
&TV will showcase a diverse and dynamic mix of relatable fiction,
high voltage non-fiction, marquee events and blockbuster movies. The
channel is available on Sky 795, Virgin Media 811 and also on Ditto TV
and Zee Family.tv App.
